Global Kickstarter Success

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Led UK PR as part of global team to generate hype and publicity for launch of Gi FlyBike on Kickstarter, and position it as THE smart ebike of the future

Saw

Four weeks of intensive coverage from launch day on, with hero pieces in Evening Standard, Mail Online, Stylist, Shortlist and MSN

Effect

Funding target met within five hours of campaign going live, and exceeded six times over within 30 days

Press Office

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Focused, low budget press office to promote Pioneer DJ kit amongst digital influencers and Xmas gift guides

Saw

Tenacious media pitching and loan programme to make sure products get into the right hands for review

Effect

Ongoing product placement in likes of Observer Tech Monthly, Resident Advisor, Daily Express, DJ magazine, etc

Promoting Innovation & CSR

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Publicising partnership with Pink Ribbon Foundation and limited edition product

Saw

40 heavily branded coverage hits spanning product placement and celebrity ambassador interviews

Effect

Happy client and charity partner, and start of long-term annual relationship

Championing Real Ice Cream

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Brand publicity to force a reappraisal of Häagen-Dazs’ quality, pioneering credentials and encourage Brits to understand what goes into their tub of ice cream

Saw

Series of kitchen events teaching foodies how to make real ice cream, with an exclusive exposé by consumer affairs champion Harry Wallop lifting the lid on the issue

Effect

Resulted in a Superbrands top 20 listing in 2015 for first time ever

Launching THE New Cocktail Trend

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A perception shifting PR & influencer campaign to launch the newly revamped Upstairs bar at the Ten Bells pub Shoreditch – focusing on the new trend of “Shorty Cocktails”

Saw

25 cool London media and bloggers, with particular emphasis on a female audience, attending an exclusive tasting of the trendy new Shorty at sensory media event

Effect

Forced a reappraisal of the bar, with majority of reviews recommending Upstairs as a leading innovator in drinks trends and as an aspirational destination

Taking a Protein Bar Literally

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Publicity campaign around hunger and planned snacking, supported by a three-day live event and press office to launch Nature Valley Protein Bar.

Saw

Over one third of UK adults were each exposed to coverage 1.7 times on average, with a total OTS of 32,716,034

Effect

Launch generated so much interest that retailer stock levels had to be increased within first week of launch

Putting MoBa on London's Foodie Map

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Six-week targeted publicity and social media campaign to pre-publicise MoBa, the new Asian/French boulangerie in London’s West End

Saw

Coverage was 100% positive and reached one fifth of Londoners on average 2.9 times

Effect

Sold out of signature banh-mi baguette on the first days of opening, with queues around the block!

Driving Retail Listings

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Low budget PR campaign to launch Andy Hau’s soft furnishing collection and demand the attention of retail buyers

Saw

Total circulation of 29,599,093 including Evening Standard and The Observer

Effect

Coverage helped secure five retail listings including prolific website notonthehighstreet.co.uk

Spreading the Clubbercise Love

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Energetic press office to raise awareness, footfall and love for this new dance-fitness craze #noheelsnohangover

Saw

See.Saw took the leading health & fitness writers and influencers clubbing to give them a first-hand experience of bringing a night out to their work out

Effect

Clubbercise grew six-fold over twelve months in terms of the number of instructors and participants attending classes every week in the UK

It’s not just about what you SEE.
It’s about being inspired to share what you SAW.
Our mission is to get the right balance between the two.

OUR BLOG

2016… Ready, Set, Glow!

Well, thanks to the lovely team at Clubbercise, our brand new client, that's our January fitness regime sorted! The club music soundtrack, great dance moves and bright glow-sticks, are sure to beat any January blues. What's more, you'll burn around 500 calories per class which is always good news, especially after Christmas. 50,000 people already take part in the class every week, and we can't wait to spread the love to many more. Classes are held at venues nationwide including Virgin Active Health Clubs. To find a class simply log on to www.clubbercise.com

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How the Hatton Garden PR team pulled it off

It’s almost four months since See.Saw moved into their new home - the beautiful Headspace on the never-so-talked-about Hatton Garden – and since then, they’ve been almost as busy as the forensics team across the road: ‘The Protein Bar’ popup in Soho for Nature Valley, plus further food and drink launches for MoBa, Zeo and Häagen-Dazs. All on top of day-to-day PR for Pioneer, DAD.info, AHA Design and Save the Rhino.

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See.Saw Celebrates Three Industry Accolades

What a great week we’ve had at See.Saw HQ; the perfect way to round off January 2015. It started with the news that we’ve been awarded the gold standard of service for the PR industry - the PRCA Communications Management Standard - but the highlight came on Thursday...

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Our Latest Chirp...

Only in @headspacegroup with @3geventcatering do you get caviar samples delivered to your desk!! Just need the champagne now...
- Thursday Aug 4 - 11:46am

Who’s The Daddy? The Headlines Tell The Story

Whoah! It’s been a busy few weeks for us at See.Saw Towers. While making a few headlines of our own off the back of winning five new contracts in November, behind the scenes we were working harder than ever for everyone on our roster, getting their stories out there, and ensuring as many people as possible were seeing and sharing those stories. In the midst of what has been a big month for the agency, it was lovely to receive high praise from one new client, DAD.info, for national coverage we secured off the back of a survey commissioned on their behalf...

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The see.saw effect

an uplift on your bottom line because of what your consumers saw.

Our Clients

Heath and Fitness

Food & Drink

Lifestyle

The important stuff

Testimonials

  • Really pleased with the campaign results from you guys.

    Appreciate your and the team’s hard work and look forward to working with you this year!

    Keleigh Batchelor, Pioneer DJ
  • The team at See.Saw live and breathe the Zumba brand. Year on year they come up with hugely creative campaigns which help keep Zumba front-of-mind. Their account management is second to none – they set a precedent for all our other agencies.

     

    Aly Robbins, Global PR Director
  • A HUGE thank you for putting together such a great event over the last three days.  I know we were working on a really tight timeline but am really pleased with everything.  Now fingers crossed for some really strong coverage!

    Julie Salhotra - Brand Manager, Nature Valley
  • See.Saw quickly got to grips with our brand repositioning and developed a creative communications plan. They always go the extra mile and have delivered over and above on impromptu brand events and coverage. They’re a great team to work with, delivering the right blend of creativity, professionalism and importantly fun!

    Ian Greengrass - Marketing Director, Zeo Drinks
  • See.Saw is a passionate and strategic agency whose work on the Haagen-Dazs ‘Real’ campaign delivered both strong coverage and a shift in the tone of conversation around both ice cream and Haagen-Dazs, helping to underpin brand reappraisal in 2014.

    Julie Davidson - Strategic Marketing Consultant

About See.Saw

We’re an award-winning boutique PR agency with a love of consumer brands, especially those with attitude, a great story and hunger for publicity. Our vision is to offer big brand/ agency thinking within a dynamic, fast-paced and smaller environment, as well as to guarantee senior hands-on counsel to each and every client throughout the campaign.

We scale up and down to create a bespoke, flexible team and collaborative campaign to fit your brief and budget, whether it be a global blue chip brand or an entrepreneurial start-up.

In 2015, we’re very proud to have won London’s Best Boutique Consultancy award, ‘New Agency of the Year’ finalist three times and ‘Small Agency Brand’ finalist once. We’re a proud member of PRCA and achieved their internationally recognised Communications Management Standard – the gold standard of service for the PR industry.

Senior Team

Megan Greenwood

Founder

After 18 years’ consumer agency experience in South Africa and UK, Megan set up her own agency - See.Saw. Her vision is to offer the experience and heritage of working on big brands within a boutique environment. Senior client contact, brand specialist and creative strategy lead.

Kathryn McAuley

PR Director

Senior publicist and media relations oversee at See.Saw. Consumer brand experience includes strong fitness and lifestyle focus, across both agency and in-house. Worked with Megan for 10 years previously at Borkowski, Beige and TV Loonland.

Jonathan Harden

Social Media & Events Manager

Our resident actor, podcast host and social media guru who leads on strategy and content calendar creation, working with community management team throughout all campaigns.

Come See Us

Follow us

Call us on +44 (0)20 7404 3000

Or you can email hello@seedotsaw.com

Visit us here at Headspace,
19-21 Hatton Garden,
London EC1N 8BA
Find us on Google Maps