Changing Perception

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Publicise the ‘Chinese Art of Design’ pop-up in a way that forced a reappraisal of ‘Made In China’ and showcased the country’s emerging wealth of talent

Saw

Intensive pre-publicity to drive footfall and exclusive preview event for design/ cultural press and influencers to fuel positive reviews before opening

Effect

Coverage highlights across ES Homes & Property, Eastern Eye & China Daily. Exceeded sales targets and led to invitation to exhibit at Bicester Village’s Celebrating China event

Building Personal & Corporate Profile

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Profile campaign to establish the Founder of challenger brand CafePod as thought leader and promote his mission to disrupt the sector and spark the David v Goliath coffee wars

Saw

Intensive PR campaign & press office, speaker events, award submissions, journalist interviews, broadcast day, corporate profiles, stakeholder relations & partnerships

Effect

Founder recognised as Small Business Entrepreneur in the NatWest Great British Awards & company was shortlisted in the Amazon Growing Business Awards

Global Kickstarter Success

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Led UK PR as part of global team to generate hype and publicity for launch of Gi FlyBike on Kickstarter, and position it as THE smart ebike of the future

Saw

Four weeks of intensive coverage from launch day on, with hero pieces in Evening Standard, Mail Online, Stylist, Shortlist and MSN

Effect

Funding target met within five hours of campaign going live, and exceeded six times over within 30 days

Press Office

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Focused, low budget press office to promote Pioneer DJ kit amongst digital influencers and Xmas gift guides

Saw

Tenacious media pitching and loan programme to make sure products get into the right hands for review

Effect

Ongoing product placement in likes of Observer Tech Monthly, Resident Advisor, Daily Express, DJ magazine, etc

Promoting Innovation & CSR

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Publicising partnership with Pink Ribbon Foundation and limited edition product

Saw

40 heavily branded coverage hits spanning product placement and celebrity ambassador interviews

Effect

Happy client and charity partner, and start of long-term annual relationship

Championing Real Ice Cream

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Brand publicity to force a reappraisal of Häagen-Dazs’ quality, pioneering credentials and encourage Brits to understand what goes into their tub of ice cream

Saw

Series of kitchen events teaching foodies how to make real ice cream, with an exclusive exposé by consumer affairs champion Harry Wallop lifting the lid on the issue

Effect

Resulted in a Superbrands top 20 listing in 2015 for first time ever

Launching THE New Cocktail Trend

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A perception shifting PR & influencer campaign to launch the newly revamped Upstairs bar at the Ten Bells pub Shoreditch – focusing on the new trend of “Shorty Cocktails”

Saw

25 cool London media and bloggers, with particular emphasis on a female audience, attending an exclusive tasting of the trendy new Shorty at sensory media event

Effect

Forced a reappraisal of the bar, with majority of reviews recommending Upstairs as a leading innovator in drinks trends and as an aspirational destination

Taking a Protein Bar Literally

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Publicity campaign around hunger and planned snacking, supported by a three-day live event and press office to launch Nature Valley Protein Bar.

Saw

Over one third of UK adults were each exposed to coverage 1.7 times on average, with a total OTS of 32,716,034

Effect

Launch generated so much interest that retailer stock levels had to be increased within first week of launch

Putting MoBa on London's Foodie Map

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Six-week targeted publicity and social media campaign to pre-publicise MoBa, the new Asian/French boulangerie in London’s West End

Saw

Coverage was 100% positive and reached one fifth of Londoners on average 2.9 times

Effect

Sold out of signature banh-mi baguette on the first days of opening, with queues around the block!

Driving Retail Listings

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Low budget PR campaign to launch Andy Hau’s soft furnishing collection and demand the attention of retail buyers

Saw

Total circulation of 29,599,093 including Evening Standard and The Observer

Effect

Coverage helped secure five retail listings including prolific website notonthehighstreet.co.uk

Spreading the Clubbercise Love

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Energetic press office to raise awareness, footfall and love for this new dance-fitness craze #noheelsnohangover

Saw

See.Saw took the leading health & fitness writers and influencers clubbing to give them a first-hand experience of bringing a night out to their work out

Effect

Clubbercise grew six-fold over twelve months in terms of the number of instructors and participants attending classes every week in the UK

About See.Saw

Run by an award-winning PR & Comms consultant with heaps of experience & a real love of consumer brands, especially those with attitude, a great story and hunger for success. Offer big brand/ agency thinking and senior counsel to clients who want their brand or business to be more famous, more loved & more vocal… but may not want the cost and commitment of a traditional agency, or a full-time in-house function. They just need a down-to-earth consultant who knows their stuff, can cut to the chase and work with them on a personal, part-time and flexible basis.

The founder, Megan Greenwood, commands over two decades’ experience at the helm of national brands, campaigns and agencies. Founded on the belief in getting the right balance between CREATIVE and COMMERCIAL to develop strategies that raise both profiles and profits. An effective entrepreneur and people manager, she has launched and led companies and initiatives to provide the full mix of PR and communications services to a broad client portfolio covering food & drink, FMCG, health & lifestyle, charity, crowdfunding and start-ups.

 

About the Founder

Megan Greenwood

In May 2014 I decided it was time to set up my own shop where I could offer clients my experience and love of brands, within a boutique setting where my focus is 100% on what I’m best at. I outsource the stuff I don’t love, or am no good at, so that I can keep doing what I do.

Across my four agency homes (Beige, Borkowski, The Wright Partnership, Marcus Brewster Publicity) before setting up on my own, I was lucky enough to work with loads of fantastic global brands (Cadbury, Diageo, Haagen-Dazs, Virgin, Nissan, P&O). Now my sweet spot is the ambitious smaller brands that want to challenge their sector, smash a record, lead a movement and make a difference. I operate as a challenger style consultant, offering straight-talking advice, presenting a solution and then shaping and leading the right team to implement.

LinkedIn profile

It’s not just about what you SEE.
It’s about being inspired to share what you SAW.
Our mission is to get the right balance between the two.

OUR BLOG

WE ARE HIGH ON GOOD, STRONG COFFEE

We are thrilled to be working with independent challenger brand CafePod Coffee Co. following a three-way pitch. See.Saw will promote the brand’s exciting relaunch, unveil a brand-new range inspired by some of the world’s most vibrant cities & help CafePod to disrupt the tired take-home coffee market in a bid to build a coffee “superbrand”…. Keep reading

SHORTLISTED FOR DRUM’S @SOCIAL_BUZZ AWARD

It’s been a really social year for us, with social/ digital media for clients outweighing the traditional column inches (by 9 to 1 in this case!), and influencers getting more air time than journalists…. We also ramped up our events …. hosting a six-week Dry Bar pop up aimed at the younger health-conscious millennial who… Keep reading

THREE NEW CLIENTS FOR SEE.SAW

Happy 2017 everyone! It’s certainly been happy for us, having started the new year with three new clients, leading to an exciting expansion plan and recruitment drive for 2017. Super excited to be promoting new dance fitness brand At Your Beat (AYB), rated a “top seven fitness trend for 2017” by Balance magazine this month following… Keep reading

Happy World Rhino Day… or not!

This week marks both World Rhino Day and the start of the 17th annual Convention on International Trade of Endangered Species (CITES) on Saturday 24th, when global conservationists will gather in South Africa to try and tackle the urgent issues of corruption and poaching. We’re helping Save the Rhino International go back  to basics and… Keep reading

The see.saw effect

an uplift on your bottom line because of what your consumers saw.

Client Portfolio

Food & Drink

Crowdfunding

Lifestyle, Design & Tech

Heath and Fitness

The important stuff

Testimonials

  • I had the pleasure of working with Megan for 4 years when we were both on the Board at Borkowski PR. Megan was always the consummate professional, and easily won the trust and respect from clients. She always could see the big picture and ensured that creative ideas, media strategies and execution always laddered up to the business objectives. She is at her best when counselling senior clients on complex communications issues, crafting and creating precise campaign strategies, whilst delivering media cut through.

    Suresh Raj, Chief Business Development, Vision7 Communications
  • Passionate, funny, relevant Megan will facilitate some of the best conversations you will ever have. She will cajole the best out of you, will make your great words into the catchiest of movements. Will make stories, real and whispers, broadcast. Will make the somewhat dull, brilliant….If only every day could be injected with some of that Megan magic!

    Nathalie Gibbs, Creative Director
  • I’ve had some interesting experiences when collaborating with PR companies – I think a culture clash was at the root of this. Megan navigates the different nuances of branding and column inches with ease because she has a full grasp of the power of integrated communications and multi-channel delivery. Oh…and she’s great company!!

    James Surridge, GM & Strategy Director, Idealogy Ltd.
  • We love working with Megan and her team at See.Saw. They are friendly, honest and highly efficient experienced PR professionals. They were key to the success of our very successful Nimuno Loops crowdfunding campaign that broke the records for the most over funded campaign on Indiegogo at the time.

     

    Pierre Swart, CEO - Chrome Cherry Design and Innovation
  • Really pleased with the campaign results from you guys.

    Appreciate your and the team’s hard work and look forward to working with you this year!

    Keleigh Batchelor, Pioneer DJ

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