Global Kickstarter Success

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Led UK PR as part of global team to generate hype and publicity for launch of Gi FlyBike on Kickstarter, and position it as THE smart ebike of the future

Saw

Four weeks of intensive coverage from launch day on, with hero pieces in Evening Standard, Mail Online, Stylist, Shortlist and MSN

Effect

Funding target met within five hours of campaign going live, and exceeded six times over within 30 days

Press Office

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Focused, low budget press office to promote Pioneer DJ kit amongst digital influencers and Xmas gift guides

Saw

Tenacious media pitching and loan programme to make sure products get into the right hands for review

Effect

Ongoing product placement in likes of Observer Tech Monthly, Resident Advisor, Daily Express, DJ magazine, etc

Promoting Innovation & CSR

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Publicising partnership with Pink Ribbon Foundation and limited edition product

Saw

40 heavily branded coverage hits spanning product placement and celebrity ambassador interviews

Effect

Happy client and charity partner, and start of long-term annual relationship

Championing Real Ice Cream

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Brand publicity to force a reappraisal of Häagen-Dazs’ quality, pioneering credentials and encourage Brits to understand what goes into their tub of ice cream

Saw

Series of kitchen events teaching foodies how to make real ice cream, with an exclusive exposé by consumer affairs champion Harry Wallop lifting the lid on the issue

Effect

Resulted in a Superbrands top 20 listing in 2015 for first time ever

Launching THE New Cocktail Trend

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A perception shifting PR & influencer campaign to launch the newly revamped Upstairs bar at the Ten Bells pub Shoreditch – focusing on the new trend of “Shorty Cocktails”

Saw

25 cool London media and bloggers, with particular emphasis on a female audience, attending an exclusive tasting of the trendy new Shorty at sensory media event

Effect

Forced a reappraisal of the bar, with majority of reviews recommending Upstairs as a leading innovator in drinks trends and as an aspirational destination

Taking a Protein Bar Literally

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Publicity campaign around hunger and planned snacking, supported by a three-day live event and press office to launch Nature Valley Protein Bar.

Saw

Over one third of UK adults were each exposed to coverage 1.7 times on average, with a total OTS of 32,716,034

Effect

Launch generated so much interest that retailer stock levels had to be increased within first week of launch

Putting MoBa on London's Foodie Map

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Six-week targeted publicity and social media campaign to pre-publicise MoBa, the new Asian/French boulangerie in London’s West End

Saw

Coverage was 100% positive and reached one fifth of Londoners on average 2.9 times

Effect

Sold out of signature banh-mi baguette on the first days of opening, with queues around the block!

Driving Retail Listings

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Low budget PR campaign to launch Andy Hau’s soft furnishing collection and demand the attention of retail buyers

Saw

Total circulation of 29,599,093 including Evening Standard and The Observer

Effect

Coverage helped secure five retail listings including prolific website notonthehighstreet.co.uk

Spreading the Clubbercise Love

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Energetic press office to raise awareness, footfall and love for this new dance-fitness craze #noheelsnohangover

Saw

See.Saw took the leading health & fitness writers and influencers clubbing to give them a first-hand experience of bringing a night out to their work out

Effect

Clubbercise grew six-fold over twelve months in terms of the number of instructors and participants attending classes every week in the UK

It’s not just about what you SEE.
It’s about being inspired to share what you SAW.
Our mission is to get the right balance between the two.

OUR BLOG

See.Saw shortlisted @Social_Buzz

It’s been a really social year for us, with social/ digital media for clients outweighing the traditional column inches (by 9 to 1 in this case!), and influencers getting more air time than journalists…. We also ramped up our events …. hosting a six-week Dry Bar pop up aimed at the younger health-conscious millennial who… Keep reading

THREE NEW CLIENTS FOR SEE.SAW

Happy 2017 everyone! It’s certainly been happy for us, having started the new year with three new clients, leading to an exciting expansion plan and recruitment drive for 2017. Super excited to be promoting new dance fitness brand At Your Beat (AYB), rated a “top seven fitness trend for 2017” by Balance magazine this month following… Keep reading

Happy World Rhino Day… or not!

This week marks both World Rhino Day and the start of the 17th annual Convention on International Trade of Endangered Species (CITES) on Saturday 24th, when global conservationists will gather in South Africa to try and tackle the urgent issues of corruption and poaching. We’re helping Save the Rhino International go back  to basics and… Keep reading

Clean eating & sexy sugar cubes

So, we’ve been shockingly quiet on our blog but we’ve been working hard, keeping our noses to the ground in search of some good, clean, healthy PR. And so we’re delighted to start working with the lovely team at Primal Pantry this month, the cleanest protein bars around and the most delicious paleo snack bars…. Keep reading

The see.saw effect

an uplift on your bottom line because of what your consumers saw.

Our Clients

Heath and Fitness

Food & Drink

Lifestyle

The important stuff

Testimonials

  • Really pleased with the campaign results from you guys.

    Appreciate your and the team’s hard work and look forward to working with you this year!

    Keleigh Batchelor, Pioneer DJ
  • The team at See.Saw live and breathe the Zumba brand. Year on year they come up with hugely creative campaigns which help keep Zumba front-of-mind. Their account management is second to none – they set a precedent for all our other agencies.

     

    Aly Robbins, Global PR Director
  • A HUGE thank you for putting together such a great event over the last three days.  I know we were working on a really tight timeline but am really pleased with everything.  Now fingers crossed for some really strong coverage!

    Julie Salhotra - Brand Manager, Nature Valley
  • See.Saw quickly got to grips with our brand repositioning and developed a creative communications plan. They always go the extra mile and have delivered over and above on impromptu brand events and coverage. They’re a great team to work with, delivering the right blend of creativity, professionalism and importantly fun!

    Ian Greengrass - Marketing Director, Zeo Drinks
  • See.Saw is a passionate and strategic agency whose work on the Haagen-Dazs ‘Real’ campaign delivered both strong coverage and a shift in the tone of conversation around both ice cream and Haagen-Dazs, helping to underpin brand reappraisal in 2014.

    Julie Davidson - Strategic Marketing Consultant

About See.Saw

We’re an award-winning boutique PR agency with a love of consumer brands, especially those with attitude, a great story and hunger for publicity. Our vision is to offer big brand/ agency thinking within a dynamic, fast-paced and smaller environment, as well as to guarantee senior hands-on counsel to each and every client throughout the campaign.

We scale up and down to create a bespoke, flexible team and collaborative campaign to fit your brief and budget, whether it be a global blue chip brand or an entrepreneurial start-up.

In 2015, we’re very proud to have won London’s Best Boutique Consultancy award, ‘New Agency of the Year’ finalist three times and ‘Small Agency Brand’ finalist once. We’re a proud member of PRCA and achieved their internationally recognised Communications Management Standard – the gold standard of service for the PR industry.

Senior Team

Megan Greenwood

Founder

After 18 years’ consumer agency experience in South Africa and UK, Megan set up her own agency - See.Saw. Her vision is to offer the experience and heritage of working on big brands within a boutique environment. Senior client contact, brand specialist and creative strategy lead.

Kathryn McAuley

PR Director

Senior publicist and media relations oversee at See.Saw. Consumer brand experience includes strong fitness and lifestyle focus, across both agency and in-house. Worked with Megan for 10 years previously at Borkowski, Beige and TV Loonland.

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Call us on +44 (0)20 7404 3000

Or you can email hello@seedotsaw.com

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19-21 Hatton Garden,
London EC1N 8BA
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