It’s been a really social year for us, with social/ digital media for clients outweighing the traditional column inches (by 9 to 1 in this case!), and influencers getting more air time than journalists…. We also ramped up our events …. hosting a six-week Dry Bar pop up aimed at the younger health-conscious millennial who prefers Burpees to Belinnis and yoga to a hangover! Not only did we find the space, we designed, styled, hosted, curated and programmed daily content (3 classes a day!) for six weeks! With the help of Caroline Flack and some other fab influencers in the wellness space, we created a community of aspirational consumers who now engaged with a brand they previously had no relationshship with.

We are super proud that this launch campaign for Zeo No Added Sugar has been shortlisted in the prestigious Drum Magazine’s Social Buzz Awards. Here’s a snapshot…

http://www.socialbuzzawards.com/social-buzz-awards-2017/best-fmcgconsumer-goods-social-media-strategycampaign/the-no-added-sugar-soft-drink-launch-that-hit-the-social-sweet-spot

Caroline Flack is Ambassador for new no added sugar soft drink Zeo. Caroline, who has successfully reduced her own sugar intake, will be inspiring people to make positive, balanced choices and literally “cheat on water” with natural, fruity Zeo.  Follow the conversation on #CheatOnWater. www.drinkzeo.com

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Happy World Rhino Day… or not!

This week marks both World Rhino Day and the start of the 17th annual Convention on International Trade of Endangered Species (CITES) on Saturday 24th, when global conservationists will gather in South Africa to try and tackle the urgent issues of corruption and poaching. We’re helping Save the Rhino International go back  to basics and… Keep reading

Clean eating & sexy sugar cubes

So, we’ve been shockingly quiet on our blog but we’ve been working hard, keeping our noses to the ground in search of some good, clean, healthy PR. And so we’re delighted to start working with the lovely team at Primal Pantry this month, the cleanest protein bars around and the most delicious paleo snack bars…. Keep reading

2016… Ready, Set, Glow!

Well, thanks to the lovely team at Clubbercise, our brand new client, that's our January fitness regime sorted! The club music soundtrack, great dance moves and bright glow-sticks, are sure to beat any January blues. What's more, you'll burn around 500 calories per class which is always good news, especially after Christmas. 50,000 people already take part in the class every week, and we can't wait to spread the love to many more. Classes are held at venues nationwide including Virgin Active Health Clubs. To find a class simply log on to www.clubbercise.com

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