Happy 2017 everyone! It’s certainly been happy for us, having started the new year with three new clients, leading to an exciting expansion plan and recruitment drive for 2017.

At Your Beat Image.docx

Super excited to be promoting new dance fitness brand At Your Beat (AYB), rated a “top seven fitness trend for 2017” by Balance magazine this month following its launch. Created by dance teacher to the stars and Shoreditch House’s exclusive instructor, Joelle D’Fontane, AYB already boasts an enviable list of celebrity fans, including Strictly’s Daisy Lowe.

This year D’Fontane will be launching the AYB merchandise range and opening their very own studio, after debuting classes at Shoreditch House and then going on to hire a studio at Sylvia Young’s Theatre School. At your Beat is a natural fit for us given our extensive experience in the fitness sector, having previously managed Zumba Fitness for six years and currently working with both Clubbercise and The Exercise Music Dance Partnership.


Our second win is a 12-month contract with Riut, the revolutionary design company behind the backwards backpack that has already won multiple awards including a Gold in the Fashion & Travel Accessories Design Awards.

RiutBag, pronounced ‘riot’ stands for Revolution in User Thinking and brings an entirely new concept to the wearable technology and travel industries. Riut was create
d by Scottish-born Sarah Giblin, voted Barclays entrepreneur in 2016, who from an early age struggled to accept why society always tends to accept the norm.  Instead she wanted to challenge the mind-set; in this instance, about why the zips on backpacks were exposed to the world, inviting theft and being uncomfortable at the same time.

See.Saw’s brief is to raise Giblin’s profile and more promote her functional design philosophy which will be at the heart of all future product launches.

Ice Kitchen Mojito Poptail

Thirdly, and complementing our already healthy food and drink portfolio, The Ice Kitchen appointed us to manage a targeted trade and influencer campaign ahead of their UK retail push. Last year the gourmet ice lolly brand was awarded four Great Taste Awards (the only ice lollies to do so!). This year The Ice Kitchen aims to disrupt the mainstream hand-held ice cream market with its 100% natural alternative. Their range includes childhood classics (Oranges & Lemons) as well as more exotic, unusual boozy creations such as Earl Grey, Peach & Hibiscus and Mojito Poptail (which we can’t get enough of!!).

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Clean eating & sexy sugar cubes

So, we’ve been shockingly quiet on our blog but we’ve been working hard, keeping our noses to the ground in search of some good, clean, healthy PR. And so we’re delighted to start working with the lovely team at Primal Pantry this month, the cleanest protein bars around and the most delicious paleo snack bars…. Keep reading

2016… Ready, Set, Glow!

Well, thanks to the lovely team at Clubbercise, our brand new client, that's our January fitness regime sorted! The club music soundtrack, great dance moves and bright glow-sticks, are sure to beat any January blues. What's more, you'll burn around 500 calories per class which is always good news, especially after Christmas. 50,000 people already take part in the class every week, and we can't wait to spread the love to many more. Classes are held at venues nationwide including Virgin Active Health Clubs. To find a class simply log on to www.clubbercise.com

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How the Hatton Garden PR team pulled it off

It’s almost four months since See.Saw moved into their new home - the beautiful Headspace on the never-so-talked-about Hatton Garden – and since then, they’ve been almost as busy as the forensics team across the road: ‘The Protein Bar’ popup in Soho for Nature Valley, plus further food and drink launches for MoBa, Zeo and Häagen-Dazs. All on top of day-to-day PR for Pioneer, DAD.info, AHA Design and Save the Rhino.

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